Customer experience practitioner with a decade across fintech, insurance, and medtech — research-led, design-fluent. I build research operations from scratch, lead cross-functional teams through high stakes initiatives, and turn ambiguous problems into clarity that moves product direction.

Lending portfolio research at Swedbank. Sales design leadership at Trygg-Hansa. FDA usability engineering and GUIDE design system at Getinge. Cognitive science by training, mixed methods by practice.

Building toward customer experience leadership that shows up in product impact, not just findings — work that informs the bets, sharpens the team, and moves through the org instead of dying in a Notion page.